Privacy Policy
Last Updated: January 2026
Vanilla and Blossom Cakes ("we," "us," "our," or "Company") operates the vanillaandblossomcakes.com.au website. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website, including all its content, functionality, and services offered.
Please read this Privacy Policy carefully. If you do not agree with our policies and practices, please do not use our website. By accessing and using vanillaandblossomcakes.com.au, you acknowledge that you have read, understood, and agree to be bound by all the provisions of this Privacy Policy.
Information We Collect
We collect information in the following ways:
- Personal Information: When you voluntarily submit information through forms on our website, we may collect your name, email address, phone number, and other contact details.
- IP Address: We automatically collect your Internet Protocol (IP) address to help diagnose problems with our servers and to administer our website.
- Cookies: We use cookies and similar tracking technologies to track your activity on our website and store certain information about you.
- Usage Data: We collect information about how you interact with our website, including pages visited, time spent on pages, links clicked, and referral sources.
How We Use Information
We use the information we collect for the following purposes:
- Analytics: To analyze website traffic, user behaviour, and performance metrics to improve user experience.
- Affiliate Tracking: To track affiliate links, commissions, and conversions related to our affiliate partnerships with online casinos and gaming operators.
- Site Improvement: To enhance, personalise, and improve our website functionality and content.
- Communications: To send you marketing communications, updates, and promotional materials (with your consent where required).
- Legal Compliance: To comply with applicable Australian laws and regulations.
Cookie Policy
Our website uses the following types of cookies:
- Essential Cookies: Required for basic website functionality and security.
- Analytics Cookies: Used to understand how visitors use our website and to track performance metrics.
- Affiliate Tracking Cookies: Used to track affiliate links and conversions for our casino partnerships.
- Marketing Cookies: Used for retargeting and personalised advertising purposes.
You may opt out of non-essential cookies through your browser settings. Most web browsers allow you to control cookies through their privacy settings. However, disabling cookies may affect the functionality of our website. You can also opt out of third-party tracking by adjusting your browser preferences or using opt-out tools provided by advertising networks.
Third-Party Links
Our website contains links to third-party websites, including online casinos, gaming operators, and affiliate partners. We are not responsible for the privacy practices, content, or policies of these external websites. We strongly encourage you to review the privacy policies of any third-party sites before providing your personal information.
When you click on affiliate links to casino websites, you are leaving our website and entering a third party's platform. We do not control these external sites and are not liable for their practices or content.
Your Rights
Under Australian privacy law, including the Privacy Act 1988 (Cth) and the Australian Privacy Principles (APPs), you have the following rights:
- Right of Access: You have the right to request access to the personal information we hold about you.
- Right to Correction: You may request that we correct or update inaccurate or incomplete personal information.
- Right to Withdraw Consent: Where we rely on your consent, you may withdraw that consent at any time.
- Right to Complain: You have the right to lodge a complaint with the Office of the Australian Information Commissioner (OAIC) regarding our handling of your personal information.
If you are located in the European Union or United Kingdom, your rights under the GDPR apply. If you are located in the United States, your rights under applicable state privacy laws (such as CCPA in California) apply.
Data Retention
We retain your personal information for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required by applicable law. Affiliate tracking data is typically retained for the duration of the affiliate partnership and for a reasonable period thereafter to process outstanding commissions.
You may request deletion of your personal information at any time, subject to legal obligations to retain certain data for compliance and record-keeping purposes.
Contact Us
If you have questions about this Privacy Policy, wish to exercise your privacy rights, or have concerns about our privacy practices, please contact us:
Email: [email protected]
We will respond to your inquiry within a reasonable timeframe, typically within 30 days. If you are not satisfied with our response, you may lodge a complaint with the Office of the Australian Information Commissioner (OAIC) at www.oaic.gov.au.